Monday, 28 March 2011

Naming the Restaurant... Again!

With only a week left, I'm happy to have FINALLY settled on a theme & name for my restaurant. Using the Trajan Pro typeface & Roman Emperor Trajan himself as a theme, I've named the restaurant, simply "Trajans." Originally, I was going to call the restaurant "Trajans Column" with the sub-title of "Italian Restaurant" however, this was a bit of a mouthful, so I've cut it down to just "Trajans Italian Restaurant." I think this works better, mainly because it is more simplified, but also because naming it after the famous monument may have taken away the focus on typography & focused more heavily on history. Narrowing it down to Trajans links the two together, without emphasis on one over the other. For my menus, I have a very clear image in my head of what I want to produce. Rather than the multiple page menu I was going with while designing for "The Green Room", I've decided to go with a much simpler double-sided menu. The cover of which will focus the prominent "Trajans" logo, along with Roman imagery & the Latin wording found at the foot of Trajans Column itself, establishing the links to history as well as typography.

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