Looking at the brief, and judging by talks with tutors, it would seem more logical to come up with a name & identity for my restaurant that is linked to food, typographically. This could mean anything from finding a name of a typeface that is the same as the name of a food (the first one that sprung to mind was Savoy Cabbage = Savoye LET) or could be a play on words i.e Grill Sans, as opposed to Gill Sans (Thanks Roland!) This will definitley prove more difficult than choosing a generic name & identity, but could and should, look more visually appealing. My restaurant name does not necessarily need to be directly linked to food, using the same name, it could be more subtle, for example linking "green" vegetables, to a name such as "the green room."
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