Monday, 7 March 2011

Houston, we have a logo!

So, after a labourous couple of weeks deciding on names, themes & logos, I've finally come up with a logo & name for my restaurant that I am happy with. The use of the name "Green Room" gives audiences the basic idea of what is on offer inside the restaurant & the inclusion of a knife & fork adds to the visual aspect of the logo itself. They have been put in place because I thought the O's in Room could be used as plates... Cheesy & cliche maybe, but I am happy with it. Green colours are used throughout the logo, although the word Green itself has been set in a much darker tone to put the emphasis on the "Greenness" of the restaurant itself, which will be a healthy eating restaurant, although I intend to maintain the laid back, chilled out theme that all my initial development stages focused so heavily on. This will keep in theme with my restaurant name as Green Rooms are often seen as a place to relax, so I don't have to worry about any discrepancies between name & theme. When designing my menus & restaurant interior, the items on the menu will be set in typefaces that represent the foods themselves, as opposed to being linked by name. This will mean the chosen typeface will more than likely be a very light, elegant typeface to reflect the food served on the menu.

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