Monday, 7 March 2011

Alternate Dessert Menu

Just for kicks, I've been playing around with different layout & imagery for my menu. Using the dessert menu as an example, I've placed the menu header in a coloured box to highlight which section of the menu you're looking at, as well as replacing the image that was originally a fruit salad with an image of Carrot Cake. I've also centre-aligned the type on the page & changed the typefaces for the menu items. I have kept the names of the dishes in the Trajan Pro typeface I used previously, and replaced the descriptions with the Savoye LET typeface. This creates contrast between the dish title & description. The use of Savoye LET also ties into the concept I had of using different typefaces to represent different foods. In this instance, Savoye LET has been used throughout the dessert menu as this is probably easier & looks more professional than picking & choosing different typefaces for each & every dish. I think this works well as the Trajan Pro type retains some consistency with the logo, while the Savoye LET typeface captures the lightness & elegance of desserts as a whole.

No comments:

Post a Comment