Friday, 25 March 2011

A Change in Direction...

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Ok, so once again, the direction of my restaurant theme has changed. While going through the design process, I noticed how heavily I'd used the typeface "Trajan Pro" throughout my logo & menu, so to further the connection between my restaurant & typography, I've decided to pursue this as a theme. While researching the typeface itself, I discovered something quite interesting; Trajan's Column. At the foot of this monument in Rome, Italy, is what appears to be Latin text, which is set in a typeface identical to Trajan Pro. This is my theme. The restaurant will be named after the monument, obviously serving Italian food & the identity of the restaurant will reflect the Roman look. While changing my idea at such a late stage is probably not so wise, I'm fairly confident with this concept & feel as though I can successfully pull it off.

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