After showing some of my previous menu designs to my tutors, they advised me to change the way I am showcasing my food imagery, suggesting that the fade I had added previously took something away from the image, making it look almost as though it was "under water" & causing it to look less appetising as well. Many consider food photography to be somewhat of an art, so the images I choose to use should be displayed in a way that makes the food look it's best. I still want to use food imagery, but I think using a flat image makes it look a little too prominent on the page & I want it to look more subtle, so I have opted to get rid of the gradient I had used before, and instead have chosen to pursue a full page image, made ever so slightly transparent so that the image is more subtle & not as prominent. I think this works much better, but it will depend on how I place my typography on the page as to whether or not this approach is more successful.
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