Now I feel as though I am going along the right track with the "Mutton Quad" brief, in terms of how to approach my design, I must first decide on a name & theme for my restaurant. Since my approach to the design will probably be something along the lines of strategically placing typographic quotes & phrases on the walls of the restaurant, My first idea was to put my restaurant across as a warm, friendly & welcoming restaurant, that is more casual than upmarket, very similar to the Ha Ha Bar. My idea is to have this restaurant as a casual meeting place, for friends to meet up for a quick bite, or if they are going out for the night, to pop by for an evening meal, hopefully putting across more of a walk-in, sit-down atmosphere where you don't have to go through the process of booking a table. To focus in on this type of atmosphere, the quotes running up & across the walls would be nice, witty comments about friendship & meeting people, to fully enforce the casualness of the restaurant itself. The name selection is going to be the hardest part of this process, as I want to come up with something that is short, yet memorable & to the point, but can also be displayed nicely typographically & keeps within the theme of the "friendship" aspect of the restaurant.
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